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Content Monitoring in July: The most discussed social topics in news broadcasts on audiovisual media

The month of July produced more social news for audiovisual media. The data calculated by the monitoring and analysis teams at AMA show that news on social topics made up the largest percentage of the informative space on national television channels, followed by international news. As shown in the summary below, after social news at […]

2023 Periodic Bulletin: Gender Evaluation in Television Programs

With percentage fluctuations from one channel to another, but without data reflecting gender bias, this is the conclusion of the evaluation for gender engagement in television programs, as stated in the 2023 Periodic Bulletin. This applies to engagement both as moderators and as guests on shows. These interesting data come from monitoring conducted over a […]

Content monitoring in June: Sport, the most discussed topic in the news editions of national TV broadcasters

During June, an increased number of sports news was produced for audiovisual media. The data calculated by AMA’s monitoring and analysis teams indicate that sports topics occupied the largest percentage of news editions on national televisions, followed by politics. As indicated in summary below, following sports events with 18.50%, political topics covered 13.47% of the […]

AMA accomplishes its goal: The Joint Industry Committee ready to kick-off its work on the Audience Measurement process

Today, AMA’s initiative the for the establishment of one of the most paramount instruments of the audiovisual market has been successfully finalized. After 6 months of work, the Joint Industry Committee is now official and will take the next steps to start the Audience Measurement process. Following an incentive process for the parties, under the […]

Content monitoring in May: Social events, the most covered topic in the news editions of national TV broadcasters

During May, an increased number of social news was produced for audiovisual media. The data calculated by AMA’s monitoring and analysis teams indicate that social events occupied the largest percentage of news editions on national televisions, followed by politics. As indicated in summary below, following social news with 13.27%, politics covered 12.51% of the broadcasting […]

AMA wraps up Kindergarten Media Literacy Campaign. Hundreds of participants become part of the campaign: parents, grandparents and educators

The second phase of the Media Literacy campaign, developed by the AMA, has been successfully completed. Thematically entitled, ‘Media Literacy Competence for Preschool Ages’, designed and run by the AMA’s Council of Complaints, this campaign was conceived as a series of informative and awareness-raising conversations with parents and educators targeted at preschool children aged 5-6 […]

Content monitoring in April: Politics, the most covered topic in the news editions of national TV broadcasters

During April, an increased number of political news was produced for audiovisual media. The data calculated by AMA’s monitoring and analysis teams indicate that political topics occupied the largest percentage of news editions on national televisions, followed by social ones. As indicated in summary below, following politics with 14.42%, social topics covered 13.14% of the […]

AMA launches the Media Literacy Campaign with parents and kindergarten teachers in Tirana. First stop at the kindergarten, “Duarartët”

The Audiovisual Media Authority kicked off the second phase of the Media Literacy Campaign. Initiated months ago with a cycle of informative and orienting videos dedicated to children and adults, on Digital Parenting, recognized digital risks, personal data protection, games, adds, on-line shopping, etc. This campaign was further extended aiming parents, kindergarten teachers and children […]

Content monitoring in March: Social events, the most covered topic in the news editions of national TV broadcasters

During March, an increased number of social news was produced for audiovisual media. The data calculated by AMA’s monitoring and analysis teams indicate that social events occupied the largest percentage of news editions on national televisions, followed by politics. As indicated in summary below, following social news with 14.45%, politics covered 13.58% of the broadcasting […]

Broadcasting rights: During 2023, more than 1,200 hours of monitoring were performed for feature films and sports activities

One of AMA’s functional tasks is to verify the observance of the license terms and/or the authorization by the entities that exercise audio and/ or audiovisual activities in the Republic of Albania. Pursuant to Article 78 of Law no. 97/2013, AMA is entitled to exercise control over the program, financial, technical and organizational activity of […]

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