Today, AMA’s initiative the for the establishment of one of the most paramount instruments of the audiovisual market has been successfully finalized. After 6 months of work, the Joint Industry Committee is now official and will take the next steps to start the Audience Measurement process. Following an incentive process for the parties, under the… Continue Reading AMA accomplishes its goal: The Joint Industry Committee ready to kick-off its work on the Audience Measurement process

During May, an increased number of social news was produced for audiovisual media. The data calculated by AMA’s monitoring and analysis teams indicate that social events occupied the largest percentage of news editions on national televisions, followed by politics. As indicated in summary below, following social news with 13.27%, politics covered 12.51% of the broadcasting… Continue Reading Content monitoring in May: Social events, the most covered topic in the news editions of national TV broadcasters

The second phase of the Media Literacy campaign, developed by the AMA, has been successfully completed. Thematically entitled, ‘Media Literacy Competence for Preschool Ages’, designed and run by the AMA’s Council of Complaints, this campaign was conceived as a series of informative and awareness-raising conversations with parents and educators targeted at preschool children aged 5-6… Continue Reading AMA wraps up Kindergarten Media Literacy Campaign. Hundreds of participants become part of the campaign: parents, grandparents and educators

During April, an increased number of political news was produced for audiovisual media. The data calculated by AMA’s monitoring and analysis teams indicate that political topics occupied the largest percentage of news editions on national televisions, followed by social ones. As indicated in summary below, following politics with 14.42%, social topics covered 13.14% of the… Continue Reading Content monitoring in April: Politics, the most covered topic in the news editions of national TV broadcasters

The Audiovisual Media Authority kicked off the second phase of the Media Literacy Campaign. Initiated months ago with a cycle of informative and orienting videos dedicated to children and adults, on Digital Parenting, recognized digital risks, personal data protection, games, adds, on-line shopping, etc. This campaign was further extended aiming parents, kindergarten teachers and children… Continue Reading AMA launches the Media Literacy Campaign with parents and kindergarten teachers in Tirana. First stop at the kindergarten, “Duarartët”

During March, an increased number of social news was produced for audiovisual media. The data calculated by AMA’s monitoring and analysis teams indicate that social events occupied the largest percentage of news editions on national televisions, followed by politics. As indicated in summary below, following social news with 14.45%, politics covered 13.58% of the broadcasting… Continue Reading Content monitoring in March: Social events, the most covered topic in the news editions of national TV broadcasters

One of AMA’s functional tasks is to verify the observance of the license terms and/or the authorization by the entities that exercise audio and/ or audiovisual activities in the Republic of Albania. Pursuant to Article 78 of Law no. 97/2013, AMA is entitled to exercise control over the program, financial, technical and organizational activity of… Continue Reading Broadcasting rights: During 2023, more than 1,200 hours of monitoring were performed for feature films and sports activities

During February, an increased number of political news was produced for audiovisual media. The data calculated by AMA’s monitoring and analysis teams indicate that political topics occupied the largest percentage of news editions broadcasted on national televisions, followed by social ones. As indicated in the summary below, following Politics with 18.15%, social topics covered 11.03%… Continue Reading Content monitoring in February: Politics and social content, the most covered in the news editions of national TV broadcasters

At AMA, protecting children from inappropriate content, ethical violations on a general perspective, as well as respecting the warning signs in certain time slots, represent the daily objective of the work of the content monitoring and analysis teams. During 2023, the verification and review of 114 cases of audio and audiovisual broadcastings was performed in… Continue Reading Monitoring results for 2023: 55% of identified violations relate to hidden ads

In 2023 only, the AMA’s Council of Complaints reviewed 390 complaints. Based on the data released by the CoC, these complaints were respectively filed by: – 89% from individuals – 4.7% from civil society – 3% from law firms – 2% from institutions – 1.3% from commercial entities 59.5% of these complaints elaborate on the… Continue Reading Council of Complaints: 390 complaints reviewed during 2023