AMA shall continue to monitor broadcasts, for the implementation of the requirements pursuant to the legal framework, or the commitments that the media service providers have undertaken in the licensing process. The principles on which Law 97/2013 is based relate to free audio-visual activities, which impartially respect the right entitled to the freedom of information, political beliefs and religious beliefs, personality, dignity and other fundamental human rights and freedoms. Such activity respects the rights, interests, and moral and legal requirements for the protection of minors. AMA due to the commitment to the performance of functional tasks as a regulatory institution, focuses on the priority of protection of children from harmful audio-visual content. Shows with/for children generate sensitivity in the audience, among children, parents, relatives, or custodians. Treating children as adults, or as generators of unnecessary emotions on shows, is a phenomenon that must be avoided, whether in live or recorded broadcasts. AMA has welcomed and encourages that even in this new season, the use of children on screen should be avoided, or the transmission/retransmission of inappropriate content for their age, at watershed periods that children are supposed to be in front of the screen. Recently, the treatment of the Covid-19 pandemic has taken a considerable space in the television program provision. AMA appreciates and highly evaluates the role and contribution of audio-visual newsrooms in covering current events on the pandemic and addressing the situation.
In this new programming season, AMA believes that media service providers will acknowledge the ethical and professional requirements to report and present the news broadcasting in a true, impartial, and objective manner. AMA invites you to consider the public interests to balance the presentation of opinions, to create spaces for genuine experts in the field. Furthermore, AMA as a regulatory institution invites you to avoid phenomena such as: confusion distortion of confirmed scientific results enhancing/balancing the presentation of ideas and opinions, not creating mediums for the development of debate tables with non-experts in the field. The Audiovisual Media Authority also expects the media service providers to abide to the rules and norms of the Albanian language, to avoid the use of indecent or profane language in audio-visual broadcasts. For the start of this new audio-visual programming season, AMA has the highest expectations that the media service providers will further strengthen the freedom of speech, pluralism and editorial independence in favour of the variety and quality of media products for the public. Audiovisual Media Authority