AMA organizes a consultative meeting on the presentation of draft regulation “On advertising and commercial communications”
The Audiovisual Media Authority, AMA, organized in its premises a consultative meeting on the regulation “On audio and/or audiovisual communications of a commercial nature, the format, conditions and time allowed for advertisement broadcasting”.
The main purpose of the meeting was the concrete engagement of all interest groups at a time when the draft regulation was just undergoing on public consultation.
The Chairman of Audiovisual Media Authority, Mr. Gentian Sala, during discussions with SMP representatives said that despite the 30-days deadline for submitting proposals and suggestions, AMA remains open for reviewing possible suggestions of SMPs to improve the text of the draft regulation. “It is very important,” he said, “to make the proposals more concrete and structured, so in the end, we will have a qualitative product in order to have a greater positive impact on the public.”
Also, Mr. Sala assured that the Audiovisual Media Authority will have maximum commitment to address the raised concerns during the finalization of the regulation’s draft, by being in line with legal framework.
At the meeting attended representatives from SMP’s and stakeholders who have a crucial role in the performance and coordination of forces to regulate the advertising market.
AMA remains attentive to attract as many suggestions, remarks and opinions on this sub-legal act before it is adopted, given that the space of advertising and commercial communications has been and remains one of its main focus to promote audio and audiovisual subjects on the respect of the legal framework in force, in order to have a better information and orientation of the public.
Stakeholders invited to the meeting as the Competition Authority; Consumer Protection Commission; Supervisory Authority of the Games of Chance; National Food Agency; Public Health Institution; etc; praised the activity and stressed the importance of this regulation in protecting the consumer and the particular marginalized groups.
This consultative meeting served to present better the concerns of all those stakeholders that are part of the adoption of this regulation. The overall proactive attitude of all participating actors goes to the well-functioning of the regulations approval process of the Authority.
Audiovisual Media Authority
Tirana, on 21.11.2017