The Council of Complaints organizes the conference “Fake News and Challenges for Truth in the Media”

The  Council of Complaints organizes the conference “Fake News and Challenges for Truth in the Media”

The Council of Complaints, one of the main structures of  AMA, in meeting some of the key objectives deriving from Law 97/2013 “On Audio and Audiovisual Media in the Republic of Albania”, for the Broadcasting Code and other regulations issued by AMA, for the improvement of the media landscape, organized today a conference on “Fake news and challenges for the truth in the media”.

Mrs. Monika Stafa, Chairperson of the Council of Complaint, at the opening of the event highlighted the purpose of discussing this topic. According to her, the development of technology, the digitalization of life has its dark side: getting rid of the profession of journalism and one of the consequences of this deformation is the phenomenon of fake news.

AMA Chairman Mr. Gentian Sala welcomed the conference and thanked the parties for the unremitting cooperation for the real news purpose. He emphasized the cooperation with media actors and generating role of AMA in this debate.

Mrs. Adelheid Feilcke, a renowned DW journalist (Deutche Welle), currently the head of the Department of European Languages at DW, brought the German experience in the battle against fake news. She showed that the fear of fake news during the election campaign in Germany was great, although it was found that there was no breakthrough. According to her, the manipulation of facts or opinion, especially by the media supposedly being observed by Russia, was considered as a possibility of instability.

Professor Mark Mark brought to attention the most common deformities of the news:

  • at the social level: the media defined as the fourth power is becoming the instrument of other powers;
  • at communication level: journalism as a subsystem is embedded in other communication systems such as PR, publicity or political marketing, etc;
  • at professional plan: the independence and the freedom of practicing the journalist’s profession are violated.

AMA member and journalist profesor, Mr. Zylyftar Bregu sees fake news as a challenge for the truth in the media. Facebook or fakebook?! Social Network “Facebook” itself confirms that there are about 83 million false addresses, or fake profiles. This situation is a good bed to turn Facebook into a “Fake-book”.

For the professor of the Department of Journalism at UT, Mr. Ervin Goci, the bigest concern, more than the issue of respecting ethics in the media, was the general crisis in the media system, a crisis of confidence in the information as a whole.

Media expert Mr. Rrapo Zguri, focused on “seeing is believing” as well as problems related to the manipulation of the television image.

Part of the panel was also Mrs. Ilda Londo, from the Albanian Media Institute, a media expert, who drew attention to the “media literacy” alternative as a barrier to fake news. Media and information, according to Mrs. Londos are important in a democratic society, as they are supposed to give citizens the opportunity to participate in important decision-making, positively influencing their empowerment and contribution to society. Focusing on education policies in the country, Londo said we are still far from acceptable. She addressed criteria and concepts applied in the field of ‘media literacy’ in the world, assuming that this alternative is a strong weapon of recognition in the multitude of information that citizens face today.

For Mr. Lutfi Dervishi, another well-known media expert, the fake news story has a good side as well. It encourages thought to return to the basics of professional journalism. Dervishi, as well as other referrals, cited three ways to distinguish or avoid false information; the process of verifying the news in some sources, and controlling to produce the true news throughout this process.

Fake news has unfortunately managed to penetrate traditional media and social networks. The Audiovisual Media Authority and the AMA  Council of Complaints are working in several directions with the aim of raising awareness among all parties about the news and importance of objective public information. This very interesting conference will be followed by a publication of all the papers that will be available to field specialists and to the general public.

Audiovisual Media Authority

Tirana, on 2 Octobre, 2017

AMA publishes Periodic Bulletin with audiovisual market data

AMA publishes Periodic Bulletin with audiovisual market data

Today, The Audiovisual Media Authority introduced the Bulletin No. 1 with data from the dynamics of the audiovisual market in the Republic of Albania (January-June 2016).

The Bulletin is a summary of indicators on the audiovisual media sector in the Republic of Albania, thus fulfilling one of the main functions attributed to AMA by the law on audiovisual media.

The meeting was organized in two introductory sessions: “Transparency of audiovisual activity, impact on the market and the consumer”; “The Mission and Function of a Periodical Bulletin – Look at the Dynamics of the First Edition Indicators”, where Mr. Gentian Sala, Chairman of the Audiovisual Media Authority, had his speech on the question, as well Mr. Arben Muka Director of Programs, in Audiovisual Media Authority.

The modernization of this publication in the field of media was appreciated by the participants. Also, the fact that so far it were a gap for such data for audiovisual subjects.

During the discussion session, several topics were discussed, such as: “Adjusting the labor market among audiovisual operators through the standardization of contractual employer-employee relations” Irida Qosja, responsible for the sector at the State Labor Inspectorate and Social Services; “Methodological Aspects of Collecting, Processing and Publishing Statistical Data” by Ms. Delina Ibrahimaj, General Director of INSTAT; “The importance of data publishing and credibility to the public and interest groups” by dr. Selami XHEPA, Vice-Rector of UET; “The curriculum of studies in Journalism and Communication Sciences in accordance with the needs of the media industry, as well as the trends of internet dissemination and social networks” by Prof. Asoc Mark Marku, in charge of the Department of Journalism & Communication at the University of Tirana; “Qualification of journalists and editors of audio-visual media for the respect of the Broadcasting Code and deontological principles”, by Mr. Remzi Lani, Director of the Albanian Media Institute in Tirana.

This is the second bulletin published by AMA, within this year after that of the Council of Complaints.

Audiovisual Media Authority

Tirana on 30th of May 2017

Audiovisual Media Authority in cooperation with Ministry of Innovation and Public Administration organize “Media of the Next Generation” conference

Audiovisual Media Authority in cooperation with Ministry of Innovation and Public Administration organize “Media of the Next Generation” conference

On May 20th, the Audiovisual Media Authority in cooperation with the Ministry of Innovation and Public Administration, during the Innovation Week organized “Media of the Next Generation” conference. The event presented the latest innovations from the world of technology and innovation applied in Albania in various infrastructures such as terrestrial digital broadcasting, satellite, CATV, IPTV, etc. In this new era of digitization that Albania is entering, media is expected to have a role on the commitment in terms of guaranteeing the basic principles of democracy and the promotion of freedom of expression, pluralism, ethnic and cultural diversity and independence in its editorial policies.

“Media of the Next Generation” Conference started with speech of Minister of State for Innovation and Public Administration, Ms. Milena Harito. She brought a brief description of the process of digitalization the country is facing, describing it as a complex phenomenon that can only be realized in a fruitful cooperation among many stakeholders. Ms. Harito said that so far this process in Albania has continued on the right track thanks to this cooperation, and today the country is in an advanced stage of it. In addition, Minister of State for Innovation and Public Administration focused her speech saying that this change of technologies is expected to bring a changed media landscape, to update the way of watching TV and over all is expected to affect the economic development.

While in his speech, Chairman of the Authority and the Audiovisual Media, Mr. Gentian Sala, emphasized that the focus of the Authority he leads has been and remains the maximization of the offer to the public. According to the head of this institution, for the citizens it is more compelling the bouquet of programs that platforms and channels offer, rather than the technical and technological parameters. With the focus on the Public Broadcaster, Mr. Sala explained that AMA remains invested in duplication and quality of the programs, in order to be various and intended for all age groups.

“We are confident that dialogue and communication between the two institutions will now be even more intense with the election of the new chairman of ART, to reach our common goal, the signing of the Public Service Contract” – concluded Mr. Sala in his speech.

The new chairman of Albanian Radio Television, during his speech, emphasized journalism situation in nowadays. Giving importance to preservation of dignity and journalist personality, he gave explanations about what the media should offer in relation with what the public wants to follow. Albanian Radio Television for Mr. Gëllçi, is a social mechanism that should precede good changes in society and technology is only one instrument that serves for this goal.

The conference welcomed even Mr. Erkan Tabak, General Director of Albtelecom, which gave a comprehensive overview of the investments made by this company in the field of technology and media.

Leading operators in the field of audiovisual broadcastings presented an overview of the investments made in recent years in audio and audiovisual technology in the country. This overview included broadcasting infrastructure as well as program service provision. During these presentations were addressed arguments that relate to the challenges and commitments facing the audiovisual market in the context of new developments in audiovisual and telecommunications broadcasting technology.

At the conference were invited journalists, audiovisual entities, international organizations, media researchers, telecommunications society and all stakeholders on media and technology.

The Audiovisual Media Authority 

Tirana, on 20 of May 2016

International Scientific Conference: “The digitalization of terrestrial broadcasting, challenges, paradoxes, hopes”

International Scientific Conference: “The digitalization of terrestrial broadcasting, challenges, paradoxes, hopes”

Wednesday, on November 25th, at the Sheraton Hotel was organized the conference “The digitalization of terrestrial broadcasting, challenges, paradoxes, hopes”.

This conference comes as a result of cooperation between the Department of Journalism and Communication at the University of Tirana and the Audiovisual Media Authority. This scientific conference on digitalization comes at the moment when the Audiovisual Media Authority, Albanian Radio Television and the Ministry for Innovation are joining forces to make the transition from analogue to digital broadcasting.

There were held about 45 references in the conference during all the day. The invited speakers of the conference were researchers attached to the Department of Journalism and Communication as external or internal professors, but also experts from the AMA and guests from Europe and the region.

This activity is a help to link together the community of researchers, experts, heads of institutions, PHDs, teachers and external collaborators of the department. This cooperation will help in the maturing of intellectual thought and professional expertise regarding the digitalization process. Prof. PhD. Academic Mr. Artan Fuga, during his speech welcomed the conference and the organizers, where maximally praised the AMA’s support for this very important activity.

Participants in the conference were also guests from France, Turkey and Italy: Mr. Philippe Levrier, expert with 40 years of experience in media, broadcasting and telecommunications, Ms. Mine Gencel Bek from Ankara University, expert in the field of communication in the European Union and Turkey and z. Augusto Preta, expert in Digital Television. The guests from abroad brought their experience regarding the transition to digital broadcasting, and made brief overviews of how this process happened in their country.

A delegation of Audiovisual Media Authority took part in the conference. In his speech the Chairman Mr. Gentian Sala discussed the AMA’s role in strengthening the cooperation in public space but also among actors. Ministry of Innovation and Public Administration, Ms. Milena Harito welcomed and praised the great role that this activity has to coordinate the work between the actors and appreciated the innovative brainstorming that it brings. Throughout the day, the panels of the conference attended by important actors in the audiovisual media sector in the country. From this activity will also be released a publication which will summarize all the papers which are already a scientific heritage of the Department of Journalism and Communication as well as the Audiovisual Media Authority. The conference is concluded in the evening with a reception for all participants. This space served for brainstorming, discussion and debate among attendees.

The Audiovisual Media Authority

Tirana, on 25th of November 2015